Many writers want to instantly be bestsellers so they turn to the gorilla of social media and expect this magical panacea to bring readers to them. Not so much. With Facebook, like any marketing strategy, you need a plan. You need to know what your content objectives are, how you’ll…

It’s important not to be a one-writer/artist show on Facebook. It’s absolutely OK to share links from other writers or blogs and promote other people’s work if it’s something your fans would enjoy. The problems I see are when only links to a writer’s own content (sometimes to the exclusion of…

“If you like my Page, I’ll like yours back. Then we both have more followers and everybody wins.” Nope. Not even close. Please stop — for the love of bacon and beavers this isn’t helping you. Worse, you’re hurting your organic reach. (No, organic reach is not dead.) Here’s why. No…

Your Page’s or Profile’s cover photo is some of the most valuable marketing real estate you have on Facebook – how are you using that space to promote your writing or brand? A cover photo is the large photo at the top of Pages and Profiles. This is a big…

Facebook is my happy place. I spend A LOT of time there managing Pages for non-profits and small businesses and on the side I help writers trying to figure out how to tame the gorilla. One of the most common questions I get asked is, when should I start building…

**Warning – About to climb on a soapbox** I receive messages and people tag me on Facebook asking questions. Totally cool – I love helping people whenever I can. One of the most common complaints I see on FB is about reach stats. What do you mean that ALL of…