(TL;DR— the Too Long; Didn’t Read version)
We take your privacy seriously and will use your personal information only to improve your experience for your visit or to interact with you in the ways you request. We never sell or trade your information, and information is shared with third parties only to further its intended use or for administering this site. Payment information is collected and stored by third party gateway platforms that include encryption technology so your personal information is protected.
In addition, you have the right to block, access, update, or delete your information.
This Policy is meant to inform those who are concerned with how their Personally Identifiable Information (PII) is being used online. PII is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.
This Policy explains when and why we collect personal information about people who visit our website, how we use that information, and what we do with it. We may change this Policy from time to time so check this page occasionally to ensure you’re comfortable with any changes.
By using our website, you’re agreeing to be bound by this Policy.
Who We Are
Lisa Hall-Wilson is an author of fiction books, as well as of articles, workshops, and tools she shares with writers.
How do we collect information from you?
Most of our site’s features don’t require you to share PII, allowing you to visit our site without telling us who you are. However, some features won’t work properly if you choose to withhold your PII.
The features that require you to share PII include:
- leaving a comment or filling out a form
- subscribing to a newsletter
- ordering a product or service
What type of information is collected from you?
The personal information we collect might include your first name, email address, IP address, and information regarding your request (such as your newsletter subscription preferences or product purchased).
In addition, we use Google Analytics and Facebook’s Pixel, which attempts to collect non-personal information, such as browser type (Firefox, Chrome, etc.), browser version, interests, and pages viewed.
If you purchase a product from us, your card information is not accessed or held by us, as it is collected by our third party payment processors (PayPal), who specialize in the secure online capture and processing of credit/debit card transactions.
How is your information used?
We may use your information to:
- check comments for spam or moderation status
- display your comments on a site page or post
- send you communications you’ve requested
- process orders you’ve submitted
- personalize your experience and deliver the information in which you’ve expressed an interest
- follow up after requested communications to provide extra information or to ask for assistance
- improve the functionality and/or engagement of the site (track shares on posts, open rates of newsletters, etc.)
- maintain internal records
For example, when visitors leave comments on the site, we use their IP address and browser information to help detect spam, or we use their email address and other information to determine if their comments should be moderated before display. Also an anonymized string created from your email address (also called a hash) may be provided to the Gravatar service so that after approval of your comment, an avatar profile picture of WordPress/Gravatar account holders is visible with your comment.
For the best experience of our visitors, we generally don’t delete information unless requested. For example, some of our products come with a lifetime-access guarantee that requires us to keep purchasers on record, information included with comments remains unless the comment itself is deleted, etc.
We may track our visitors anonymized through Google Analytics which might collect information used by Google. We do not allow ads from any third parties on Beyond Basics. We share information about your use of our site with Facebook for advertising and analytics, and to provide social media features and analyze traffic to the site.
Who has access to your information?
Only Lisa Hall-Wilson and her administrator-level associates of this website have access to your information on our server. We will not sell, trade, or rent your information to third parties.
We may pass your information to our third party service providers for the purposes of completing tasks and providing requested services to you on our behalf (for example, to process orders). However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service. We won’t release your information to any other third parties unless we are required to do so by law.
When you use our secure online store, your payment is processed by PayPal. If you have any questions regarding those secure transactions, please refer to their policies.
What are your choices?
You have a choice about whether you wish to share information with us or to receive information from us. If you decide not to share some PII with us, we may not be able to provide you some of the features and functionality of the site.
We use double-opt-in for our newsletter subscribers, and we encourage those who change their mind about their interest in our messages to unsubscribe by offering explicit invitations/reminders and instructions.
You can change your subscription preferences for either informative and/or marketing purposes at any time by clicking the links at the bottom of every message to subscribers to have your information removed from our records. However, the “right to be erased” does not include any data we are obligated to keep for administrative, legal, or security purposes.
How can you access, update, or delete your information?
You can update your preferences for newsletter subscriptions at any time by clicking the links at the bottom of every message to subscribers.
To access, change, or delete your information gathered from other processes, please contact us at our Contact Form.
What security precautions are in place?
We contract with a server hosting company with an aggressive policy toward computer hackers and other server/networking risks. They take security just as seriously as we do, but no online data can be guaranteed 100% secure.
Our entire site uses SSL/https encryption. While we can’t control how your computer transmits information to us, once we receive your information, we make our best effort to ensure its security on our systems.
What about the use of “cookies”?
For a few examples, while on our site, cookies may be used to:
- identify any new comments on a post since the last time you visited that page
- add your avatar to your comments (by matching your email address to your WordPress/Gravatar account)
- pre-fill in your information in a comment form if you’ve left a comment before
It’s possible to switch off cookies by setting your browser preferences. For more information on how to switch off cookies, search for information on cookies and the name of your browser in a general web search (such as with Google) or check your browser’s Help section. Turning cookies off may result in a loss of some features when using our website.
If you don’t want your data collected with Google Analytics, you can install a browser add-on for Chrome. If you use a different browser, check with your browser manufacturer to determine if an add-on will work with your browser version or if settings can be changed.
What about links to other websites?
This Policy applies only to our website, so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website. Nonetheless, we want to protect the integrity of our site and the safety of our visitors, so we welcome any feedback about links to questionable sites.
In addition, if you visited our website through a link from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.
What else should you know?
We do not promote the information, products, or services of this site to children under the age of 16. Visitors under the age of 16 should get their parent/guardian’s permission before sharing PII with us.
Any questions regarding this Policy or our privacy practices can be referred through our contact form.
This Policy was last updated in May 2018.