“If you like my Page, I’ll like yours back. Then we both have more followers and everybody wins.” Nope. Not even close. Please stop — for the love of bacon and beavers this isn’t helping you. Worse, you’re hurting your organic reach. (No, organic reach is not dead.) Here’s why. No…
Category: Editing And Marketing Fiction
10 Cover Photo Tips For Writers
Your Page’s or Profile’s cover photo is some of the most valuable marketing real estate you have on Facebook – how are you using that space to promote your writing or brand? A cover photo is the large photo at the top of Pages and Profiles. This is a big…
When To Start A Facebook Platform?
Facebook is my happy place. I spend A LOT of time there managing Pages for non-profits and small businesses and on the side I help writers trying to figure out how to tame the gorilla. One of the most common questions I get asked is, when should I start building…
Does Facebook Lie?
**Warning – About to climb on a soapbox** I receive messages and people tag me on Facebook asking questions. Totally cool – I love helping people whenever I can. One of the most common complaints I see on FB is about reach stats. What do you mean that ALL of…
Facebook Shut Down My Profile!
I received the above frantic message from an author this week looking for help. Unfortunately there wasn’t much I could do because I don’t have the Zuck on speed dial. The author, in hindsight, had a few ideas on why that happened but bottom line – they had over 5000…
5 Substantive Editing Tips For Pantsers
What is substantive editing? There are different levels of editing and most writers only concern themselves with the last level of editing – copy editing. This is the nitty-gritty one word at a time editing where you’re checking spelling and grammar. Substantive editing is the big picture editing. Does your…