Category: Editing And Marketing Fiction

“If you like my Page, I’ll like yours back. Then we both have more followers and everybody wins.” Nope. Not even close. Please stop — for the love of bacon and beavers this isn’t helping you. Worse, you’re hurting your organic reach. (No, organic reach is not dead.) Here’s why. No…

Your Page’s or Profile’s cover photo is some of the most valuable marketing real estate you have on Facebook – how are you using that space to promote your writing or brand? A cover photo is the large photo at the top of Pages and Profiles. This is a big…

Facebook is my happy place. I spend A LOT of time there managing Pages for non-profits and small businesses and on the side I help writers trying to figure out how to tame the gorilla. One of the most common questions I get asked is, when should I start building…

**Warning – About to climb on a soapbox** I receive messages and people tag me on Facebook asking questions. Totally cool – I love helping people whenever I can. One of the most common complaints I see on FB is about reach stats. What do you mean that ALL of…

I received the above frantic message from an author this week looking for help. Unfortunately there wasn’t much I could do because I don’t have the Zuck on speed dial. The author, in hindsight, had a few ideas on why that happened but bottom line – they had over 5000…