Every Monday I send out the Candid Writer Newsletter to subscribers. Here is an excerpt from this week’s Candid Writer. I am running a weekly contest for the month of July exclusively for subscribers. Be sure to take advantage of this fabulous free giveaway.
Facebook is where I party. Other people get excited about Twitter or G+ or Pinterest – but Facebook is my game. I manage pages for non-profits so it’s constantly open on my desktop. I see a lot of writers trying to use Facebook to build their platform and they’re not getting far. Here a few simple rules of engagement for building platform and creating a tribe on Facebook.
1. Add value
When you open a page on Facebook, have a plan. What will the added value be for your fans that they can’t get from your website, or by following you on Twitter or Pinterest? I know – your next question is: what value can an unpublished author offer? You can be a source of information – sharing things that mean something to you, that you’re interested in – that your fans will enjoy. Give them a behind-the-curtain look at the life of a writer. Make them laugh or think. I hope you’ll strive for a bit more depth than LOL cat pictures, but if you’re writing about cats maybe that’s appropriate?
2. Don’t be a zombie FB friend.
The zombie FB friend is the person who links their Twitter, Facbook, LinkedIn, and G+ accounts together and posts the same content on all those sites and then sits in the corner and monitors the stats (or leaves). 🙁 That’s bad. Slap your wrist if you’re guilty. Vow to do better. Now, I’m not talking about sharing your own blog posts (and I really hope you’re sharing more than your own work) – I’m talking about statuses, photos, etc. If I follow you on Twitter, you’d better have something new for me if I follow you on Facebook too. Most people go to those sites looking for different kinds of content. Show Up! Hang around after posting to Facebook and join the conversation – reply, like, etc.. Nobody sticks around for a one-person party.
This week’s winner of a free Facebook page consultation and critique is Janet Sketchley. Congratulations Janet – send me an email at email@example.com and we’ll get started.
Do you enjoy this newsletter as much as I enjoy writing and sharing it with you? Send me some feedback through Facebook, by commenting below, or send an email to lisa(at)lisahallwilson(dot)com. What can I do better? What do I need to keep doing? If you like what you’ve read, feel free to share it with a friend and encourage them to subscribe.